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Marketing and advertising are two essential Marketing and advertising are two essential components of any successful business. Both are used to promote products or services, increase brand awareness, and attract new customers. Marketing is the overall strategy that a company uses to reach its target audience. This includes market research, product development, and promotion. Advertising, on the other hand, is one specific aspect of marketing that focuses on the use of paid media to promote products or services. One of the most important aspects of marketing is understanding your target audience. Who are they? What do they want? What are their pain points? By answering these questions, you can develop a marketing strategy that will effectively reach your target audience and convert them into customers. Once you have a solid understanding of your target audience, you can begin to develop a product or service that will meet their needs. This is where the concept of "product-market fi