Digital marketing is the practice of promoting products or services through digital channels such as social media, search engines, email, and websites. It is an essential part of any modern business strategy, as it allows companies to connect with their target audience cost-effectively and measurably. At its core, digital marketing is all about using technology to reach customers where they are spending their time – online. With more and more people using the internet to research products and services before making a purchase, businesses need to have a strong online presence if they want to stay competitive. Many different strategies fall under the umbrella of digital marketing. These include search engine optimization (SEO), social media marketing, email marketing, content marketing, and pay-per-click advertising, among others. Each strategy is designed to help businesses reach their target audience in a specific way, but all have the same end goal – to drive traffic, generate leads,...